Since launching trading on Level, we’ve been building dedicated relationships with our Alpha users and rapidly improving the product based on their feedback. In the past two weeks, we’ve made two major improvements to the user experience.
A New Look for Level
While focusing on getting a working product out the door (trading and secure wallets), Level’s minimalistic user interface took a backseat. In this update, we’ve responded with the following changes.
A new logo and color pallette
A bolder typeface to highlight information
Preparing for Liquidity
A major reason why traders trust and use a particular exchange is because of liquidity. In the past, this has been done by paying people to "make the market" or mirroring the order books of other exchanges. At Level, we plan to create liquidity in a fresh and innovative way. You’ll hear more about this in the coming weeks, but in preparation for our liquidity project, we improved our users’ wallet experience. This includes:
Deposit and Withdrawal modals
Improved navigation within accounts
Updated account interface to be extensible for multiple wallets
Also, Canada Support
We love our friends to the north, and are now able to support all features on Level for Canadian users! We're excited for these users to join the Alpha and help us test trading on Level. As always, our priority is to listen to feedback and build the exchange our community wants. To join our community, Sign Up, follow us on Twitter @LevelInvest, or join our Discord.
We’re really excited to share how Level is coming along. It has been less than a month since we officially launched the Level Alpha and with each and every week, we’re building on our learnings about how to establish trust, communicate our vision, and of course, launch a cryptocurrency exchange. Here’s a quick update on what we’ve been building during this time.
The Current State of Level
Users can sign up to get on the waitlist
Access codes active to skip the line
Intuitive KYC process
Deposit and withdraw from BitGo-powered wallets
Live Limit Order Trading on USDC pairs
Calling all Alpha testers! Now that Level is open for live trading, we encourage users to finish verifying their accounts, make a deposit, and start trading. Your goal should be to test the usability of the product and give constructive feedback. Our goal will be to listen to your feedback and rapidly iterate the product to build the exchange that you want. There are many imperfections left to find and core features coming soon (hint: liquidity), and we cannot wait to share these announcements with you in the coming weeks and months. Sign up today at https://lvl.co/signup, follow us on our Twitter @LevelInvest, or join our Discord.
This week we introduced Level - a new crypto exchange based on a flat fee model and designed with the input of influential advisors. After months of working in stealth mode, we were excited to finally share what we’ve been working on with Crypto Twitter. We try to listen to customer feedback, whether positive or not, and a common sentiment was hard to ignore:
Why are all these advisors shilling another exchange?
This is a completely fair question, we think we understand why it's being asked, and we respect your right to reach your own conclusion about our business and ethics. We hope this article helps to clarify how we work with advisors.
We've seen shills and token advisors attach their names to ICO projects, adding credibility to the team and vouching for the long-term prospects of the project. In return, these advisors have been compensated short-term in cash or tokens. The mismatch between incentive structures has led to poor results. It’s worth noting that when a token advisor shills, they may also be acting as illegal Investment Advisors under US Securities Law. In this sense, tokens are analagous to penny stocks, and advisors analagous to "boiler rooms."
Level is an equity company and not a token project. We don’t have a token, and we will never have an ICO. Our team members, both employees and advisors, are equity owners in the business. And advisors specifically are never compensated in cash or crypto.
Advising an equity company is different from a token business. Yes, advisors may profit in the long-term if the company creates value but get nothing unless the company receives private equity investment, becomes publicly listed, or gets acquired. All of these outcomes require the same thing: delivering on the business's promise to customers. Equity advisors, by the nature of their incentive structure, must believe in the vision and team, and contribute value to end users, to realize any return on their involvement.
We take this extremely seriously at Level. More advisors wanted to be involved in Level than are currently involved. When advising recruits asked for cash, we didn’t hire them. When advisors joined the team and then pushed for short term compensation, we fired them. And the team that formed is a team we believe is dedicated to accomplishing our mission.
We welcome scrutiny from the customers we serve on every aspect of our operations. At Level, we know trust isn't expected, must always be earned, and can never be taken for granted. We look forward to working every day to earn your trust.
Crypto exchanges provide a valuable service helping users adopt crypto. Exchanges also charge extremely high fees compared to traditional finance. These fees target new investors, drain returns, and reduce adoption. We believe the exchange business model should be aligned with the interests of the consumer. So we worked with members of the community to develop a new approach. After six months, we’re excited to reveal what we’ve been working on. Today, we’re excited to announce the Level Alpha.
Level is an exchange where Members enjoy unlimited, easy cryptocurrency trading for only $5/month. Level’s flat, $5, monthly fee means:
Level was built by members of the crypto community. Our 21 person founding team is majority experienced crypto traders and influencers. Our founding team are Level members as well. So we asked a few to talk about why they joined Level:
Now you can be a part of Level. Become an Alpha Member and get a $5 monthly membership fee for life - and join the exchange built for Members like you.